The create-you-own salad concept Saladworks is partnering with Reef Technology to create mobile ecosystems and now has its footprint in 17 Reef hubs throughout 10 U.S. cecities.
The hubs are primarily serving as ghost kitchens, supported by third-party delivery companies, and are located in Miami, Atlanta, Houston, Austin, Dallas, Chicago, New York, Nashville, San Francisco and Los Angeles, according to a press release.
The first one opened in Philadelphia this week, with Miami to follow next week, and the rest throughout June.
Saladworks will use the mobile ecosystems to accommodate a larger number and wider area of delivery orders as the centralized locations allow it to prepare food on-site to promote the delivery of meals as efficiently and freshly as possible.
« We strive to be original in everything we do, and that originality is exemplified by exciting, strategic projects like this partnership with REEF Technology, » said Kelly Roddy, CEO of Saladworks, in the release. « Among our many creative channels of growth, these mobile ecosystems enable us to share our healthy, sustainable and incredible brand with guests we might not have otherwise reached. »
Saladworks was ranked number 22 among this year’s Top 100 Fast Casual Movers and Shakers, the brand is currently experiencing growth due to a rise in health-conscious consumer behaviors and unique avenues for expansion, such as ghost kitchens, stores within stores, and locations across the likes of universities and military bases.
By the end of 2020, Saladworks plans to open 30 new restaurants and have 50 more in development.
« In this age of social distancing, consumers are leaning on delivery and minimal-contact options now more than ever, » said Roddy in the release. « These mobile ecosystems allow us to meet those needs and scale the Saladworks concept quickly, efficiently and for a fraction of the cost, which is a win-win for everybody. »