Two companies have launched digital menu options for restaurants wanting to forgo hard copies of menus.
The Interactive Firm, a provider of full-service social media marketing and guest reputation management, has created MyMenusOnline, a touchless digital restaurant menu system, and TOURtech, a provider of IT solutions, has unveiled its Touchless Menu technology. It broadcasts digital menus onto guests’ personal smart devices.
Both systems eliminate the need for disposable and reusable menus, supporting social distancing guidelines and helping reduce multi-touch items that can spread COVID-19 and other germs.
To use MyMenusOnline, guests scan a tableside QR code or NFC tag to view the restaurant’s menu on their own mobile devices, replacing traditional printed menus and eliminating concerns about passing germs between in-house dining guests handling the same menus, DJ Vallauri, founder and CEO of The Interactive Firm, said in a company press release.
« The new normal has us all concerned with the cleanliness of everything we interact with and touch, especially when it comes to restaurant dining, » he said. « Our research indicates that consumers prefer the ability to view restaurant menus on their own mobile devices over the handling of physical menus which may not have been properly sanitized between dinners. »
Allen Cook, founder and CEO of TOURtech, said in a company press release that everyone wants to reopen bars and restaurants but in the safest possible way.
« Our technology provides safe ordering for customers and staff so restaurant owners can focus on what they do best—giving people a great dining experience, » he said about Touchless Menu technology, which is integrated into one =unit.
« Businesses simply plug the provided box into a power source and customize their menus with drag-and-drop tools, and the system is ready to use, » according to the company press release.
Menus or other messages appear on customers’ smart devices when they connect to the restaurant’s personalized menu WiFi signal, broadcast by the Touchless Menu system.
In addition to the health benefits, transitioning to digital menus helps businesses cut printing costs, increase the speed and flexibility of menu changes and reduce waste.
« According to a recent COVID-19 report published by the National Restaurant Association, restaurant operators that are getting ready to reopen will need to consider how they operate under much stricter sanitary guidelines, » Vallauri said. « Some industry experts are calling for one-time-use disposable menus, which is sure to increase the operating costs for restaurant owners. With MyMenusOnline, we take that cost out of the equation. »