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Kitchen United opens in Austin

Kitchen United, a kitchen-as-a-service company built to serve off-premise dining, has opened a center in Austin, Texas. The facility, referred to as Kitchen United Mix, houses several restaurants serving food for delivery, pick-up and catering, according to a company press release.

Hawaiian Brothers is the first restaurant open in the facility, with Hawt Chicken, Sustain Burger, Bao’d Up, Teji’s and Dog Haus slated to open in the coming weeks. 

As part of its community-focused mission, Kitchen United is also housing a kitchen for Keep Austin Fed, a volunteer-based nonprofit organization that gathers wholesome surplus food from commercial kitchens and distributes it to area charities that serve people in need. The organization will also rescue surplus food from Kitchen United restaurant partners.

The Austin kitchen center is in one of the most densely populated areas of the city, near the University of Texas, making it a turnkey solution for restaurant operators who want the opportunity to increase revenue by expanding their off-premise business, according to the release. Pick-up and delivery orders can be placed online through KitchenUnited.com or via a third-party delivery app, such as GrubHub or DoorDash. Alternatively, consumers can order at the Kitchen United Mix location on kiosks.

« Given Austin’s evolution as one of America’s great food scenes, we’re excited to offer a variety of cuisines from local and national partners all under one roof, allowing consumers an easy and convenient way to enjoy fresh food-to-go, » Joy Lai, Kitchen United’s CMO, said in the release. « At the same time, with delivery and take-out growing exponentially, especially given current dine-in restrictions, our model offers restaurants a safe and cost-effective way to reach customers. »

With a data-driven approach to identify the best locations for its kitchen centers, aggregating insights on demographics, income levels and cuisine-specific demand in addition to drive time, traffic patterns and other data, Kitchen United affords restaurant brands the ability to expand into new markets without the expensive build-out of a new, standalone restaurant, Lai said.

The company operates locations in Pasadena, California as well as Chicago, Illinois and Scottsdale, Arizona, with additional locations under contract.

 

 

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